What Is A PLR Product, How Do You Use It? & Where Can You Access PLR?
PLR (Private Label Rights)is one of the real business opportunities that on line business owners can take advantage of. Amidst all the hype, snake oil and smoke and mirrors that masquerade as business opportunity, PLR sticks out like a sore thumb. It is something rock solid that you can turn into regular income. Regrettably, most people looking to make money online are never told about it. Those who ask “what is a PLR product?” are often misled about the benefits. That is a great pity.
So- what is a PLR product really?
PLR products are products that have been licensed for you to use as your own. The products could be website templates, graphics, software, articles, reports, videos or in any other digital product format. Not only can you present the product as your own, you can edit the product as you like. Importantly, with PLR you are given the source code in editable form to the document, allowing you to change how the product reads or is presented.
PLR is similar but not the same as Resale Rights and Master Resale Rights. Both of these types of rights may be included with the PLR product that you buy. Consequently it is important to understand exactly what you are buying.
Resale rights entitle you to re-sell the product after purchase. Unless otherwise stated (PLR) you cannot alter the product in anyway or offer resale rights to others. Usually products that come with resale rights come with a mini site template for you to sell the product with.
Master resale rights give you the right to not only sell the product but to offer resale rights with it. Many marketers in the online marketing industry love Master Resale Rights products as it gives them an instant product that has an up-sell built in (the resale rights) This is great in the make money on line niche, but loses impact once you get out of it into other areas.
How do you Profit from PLR?
OK – here’s where it gets interesting. There are many online marketers who recommend PLR as an easy product creating medium. In fact I’ve bought products promising PLR secrets that just recommended buying PLR products and listing them on JV Zoo or Clickbank . I should have saved my money. Quite frankly that strategy is lazy,unoriginal and noncompetitive. So don’t do it.
What you can do is take the PLR and “retool” it to make it unique. Here are a couple of ideas.
- Combine several products into a package and price it accordingly.
- Take the best elements of two products and combine them into a completely new product.
- Take the content of a written product and create an audio or video product- reading the content and recording them. Screencast-O-Matic is an excellent tool to use in this regard.
- Rewrite the content using your own voice.
When you do this you should invest a little money in branding your product as your own. Header graphics and eBook covers can be put together for very little cost using sites like Fiverr or more upmarket services like Udemy. There really us no excuse not to go the extra mile and brand your PLR content as something unique.
Where Can You Access PLR?
There are a number of sites that offer PLR across the Internet. From time to time you can pick up some excellent material from the Warrior Forum or JV Zoo. But to get consistent quality content across a variety of niches, I can think of no better site than Resell Rights Weekly.
You can view what is on offer by watching this video
Resale Rights Weekly has now become a massive library of PLR, Resale rights and Master resale rights products. It also offers plenty of practical instruction on how to build, place and sell products.
If you really want to understand what is a PLR product and how to profit from it Resell Rights weekly is the place to go.