While the advantages of email marketing are many, you really need to understand how it all fits together to build your marketing campaigns successfully.
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Advantages of Email
In this first lesson let’s talk a little about some of the advantages email marketing has over other types of marketing.
Email marketing is one of the most popular forms of online advertising. It has many distinct advantages over other forms of advertising. However, it does have some disadvantages as well. We’ll cover both advantages and disadvantages of email marketing in this article so that you gain an understanding of how to make it work for you.
Perhaps one of the most significant advantages to email marketing is the ability to reach a large audience with minimal effort. It is possible to reach an audience with other forms of advertising such as television, radio and the print media. However, these channels no longer work as they did-especially when compared to email.
Which leads us to the next advantage, affordability. This cannot be understated. Many other types of marketing, including Pay Per Click and other Internet Marketing channels are more expensive. The costs associated with email marketing is quite small. Especially if you already have a list of email recipients who are interested in your products and services. If you have a list there are no upfront costs associated with building a list. And if you don’t you can build a funnel (as described above) to substantially reduce the cost of building it. Additionally, the cost to send out email is small and can be easily incorporated into your regular operating costs. All of these factors make email marketing extremely cost effective.
However, there is some cost involved in email marketing. Primarily these costs are generated by writing advertisements and creating any graphics which you may need. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.
The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions. Innocent Internet users are right to be cautious and suspicious about any email they receive which appear to be unsolicited. Particularly when the email promotes a particular product or service.
The Spam Trap
Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner. The recipients are not even seeing the emails advertising the products and services offered by the business. Additionally when you become irrelevant to the email recipient you run the risk of incurring spam complaints.
Now you should have an understanding of the advantages and disadvantages of email marketing. And you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.
Plan the content of your emails carefully. Make sure that you highlight the products and services you offer. The trick is not to make the recommendation sound like a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in getting the balance right.
Finally, your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.
We have a lot to go over in the next few days . if you want to learn effective email strategies that you can use for your business make sure you look for your next lesson soon. We will be talking about how to reach your target audience with email marketing.