What is A PLR Product? Discover How You Can Profit

What Is A PLR Product, How Do You Use It? & Where Can You Access PLR?
PLR (Private Label Rights)is one of the real business opportunities that on line business owners can take advantage of. Amidst all the hype, snake oil and smoke and mirrors th…

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What is a plr product

How to find a good niche market

How my online niche market found me.

Behind the smoke and mirrors that most Internet marketing “gurus” like to hide behind are a few essential grains of truth. The essential grain of truth that stands above all others is simply to match your passion to a niche. Then work it for all its worth. If you are asking how to find a good niche market, the answer lies within you and what your passion is.

The best way to demonstrate what I mean is to recount my own experiences with online niche marketing and how my passion allowed my niche market to find me.

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How to find a good niche market

Paypal, Traffic Exchanges, List Mailers & Change

Paypal has turned a huge chunk of the online advertising industry on its head by arbitrarily determining that many reputable business owners with sound business practices and business models no longer meet their somewhat confusing terms and conditions.

To be perfectly honest I’m not that surprised, nor am I particularly concerned, but I suspect that I’m one of the few people who are familiar with these advertising channels who feels this way.

When I first got into online marketing I began to use both Traffic Exchanges and Safelists as they were called back then and I found them to be very effective.

So much so that I was making regular $30 – $40 sales commissions advertising quality digital products across a range of Traffic Exchanges (Thank you Graham Hamer).  I wasn’t building a list.  I wasn’t creating my own slash pages.  I was just advertising the affiliate product in the advertising space.

It was very easy money.  I’d buy a bit of traffic, earn a bit of traffic and make a tidy profit.  Every week.

Things were much different back then.

The products I was selling were top notch.

The exchanges seemed more active AND most importantly, the viewing time was out at around thirty seconds for many sites.

Traffic Exchanges worked and I was a strong advocate for them.

I tweaked my advertising campaigns, grew a subscriber list and started to make very good money.  As an aside I was also earning nice pocket change with commissions on sales of upgrades and traffic through these sites.

 

The decline of Traffic Exchanges

Around 2010 I started to notice a drop off.  The market changed.  A lot of “penny clickers” entered the market place and subscriber rates and sales slowed.  I didn’t like the change and to be perfectly honest, I never have really adapted to it.

It became harder to run profitable advertising campaigns, unless you adapted and really went hard at selling other advertising programs to new visitors.  TE Profits was the leader here and was a great program, but it quickly spawned a series of competitors all working on a variation of the same theme.

Pretty soon the TE and Safelist market was awash with people either clicking for pennies or selling a TE marketing plan.  As a result the industry became more insular and attracted fewer new faces.  Viewed from the outside the TE/List Mailer/Safelist market started to resemble a cross between a massive pyramid scheme and a paid to click ponzi scheme.  It had in many ways lost its innocent premise of cheap advertising.

This slow slide into the dangerous waters of irrelevance was not premeditated and may well have been market driven as incentive based advertisers fought against the encroachment of social media channels that made advertising easier and more targeted.

But the effect was the same.

The Industry Was Stale

Traffic Exchanges and List Mailers became largely irrelevant unless you were already in the industry.  Anyone who had any profile at all seemed to think the best way to make money in the niche was to buy and run their own traffic exchange or list mailer.

Most were ill equipped to do so and the market became flooded with third rate exchanges.   The industry had started to cannabilise itself.

By 2012 I was pretty much over the industry, but I kept my hand in due to the friendships and connections I’d made with some great people.  People like Scot Douglas, Carl Bailey, Paul Kinder and Jon Olson had taught me massive amounts about marketing and selling and I would forever be in their debt  but ….the market wasn’t doing it for me anymore.

It was staler than month old bread.

I moved on and did other things.  I’m glad I did…but the ties remain.

What has happened in recent days was inevitable.

It is the end result of the madness that allowed sites like Traffic Monsoon (among others) to be advertised. The concept of traffic monsoon was not new, it was simply a variation of the ponzi schemes like 12 Daily pro that were popular about 10 years ago.  When 12DP got out of hand the Traffic Exchange Industry was quick to act and block sites like it and other “High Yield Investment Programs.”   The danger was averted.  This time nobody moved.  They allowed the program to obtain a level of legitimacy that it didn’t deserve.  When the house of cards came crashing down, there was always going to be fallout.

Paypal have acted unilaterally and decisively to protect their interests.  The Traffic Exchange Industry is reeling.  It isn’t pretty but was inevitable.

Paypal has given Traffic Exchanges A Chance to Reform

Industry leader, Jon Olson has faced up to the Paypal  issues in the same forthright manner that he always has.  In many ways, Jon is the face of the industry and his passion mixed with creative intelligence makes him a formidable force.  He has acknowledged that Traffic Exchanges need to die in their current format at least.   Jon recognises the opportunity and the challenge.  I salute him for that and respectfully make the following suggestions to him and other industry leaders.

Suggested Improvements

  1. Broaden your horizons.  The Make Money On Line niche is full of crap, snake oil salesman and useless schemes.  Encourage other niches to advertise. Allow participants to select the niches that they want to view.  Personally, I could spend all day browsing sites that were guitar related and I would be engaged in viewing them.  Seeing the same junk mindless splash and squeeze pages is about as enjoyable as root canal surgery.  Some exchanges (Traffic G?)  already have this option but I doubt if they’ve ever really marketed it effectively outside the  industry.
  2. Reward the quality of view rather than the quantity.  Right now the industry is locked in a death spiral of rapid viewing of low information pages. Currently there is little value to the viewer and bloody little to the advertiser.  It should be possible to reward viewers for the length of time they view rather than the number of pages they view. Anti cheat mechanisms could be set to display at set intervals when a page is viewed for a certain length time i.e 30 seconds.  The Traffic Exchange would then reward the quality of content and encourage diversity within the industry.
  3. Make yourself relevant to SEO.  I know you’re black listed at Google.  Re invent yourselves, make yourself relevant. Rewarding quality of page views would be a good start.  Google penalize bounce rates.  Make bounce rates a thing of the past.  Give your advertisers meaningful data about their page views.  Hell -even work at teaching them how to use and understand Google Analytics.  Encourage quality reciprocal linking without incentivizing it.  Educate your advertisers about SEO and the importance of Social Media…which brings me to my next point.
  4. Get smart about Social Media.  I will never tweet some of the inanities that you people want me to tweet about your sites.  Sorry. I’m not a parrot.  Social Media is great when used properly , tweeting I found the yellow sub at XYZ TE does nothing for me outside the echo chamber that TES are …and very little in it.  Encourage quality engagement, don’t be lazy about it and don’t insult me by asking me to tweet an advertisement for you.
  5. Become central advertising hubs.  You used to be.  Then you gave up.  Do you remember when you used to have article directories and forums.  You’ve either abolished them entirely like Tim Tech did at ThumbVu or down play their significance.  I know you have the programmers to build social walls like Facebook with a bit of  thought.  Make it happen.
  6. Be bold – advertise yours services to the wider public. Grow yourselves organically.  Use Stumbleupon as your guide.
  7. Classify your traffic and price it accordingly.  In the Solo Advertising industry Tier 1 traffic is regarded as US, British, Australia, Canadian and New Zealand traffic.  Tier 2 Western Europe Tier 3 developing nations.  I want Tier 1 traffic and I’ll pay for it.  I’m sure there are many like me.
  8. Get rid of surfing for cash in any form .  It’s like a red rag to a bull to me as an advertiser as well as Paypal.

I’m sure the TE industry will evolve.  It has to.  I hope that I’m still using your services for years to come with or without Paypal.

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Has Paypal Killed TEs?

How long does it take for Google to index?

How long does it take for Google to crawl my site?

googlebot

If there is one question I can’t give a definitive answer to on SEO related matters it’s the how long question.  How long will it take for Google to index my site?  How long before I’m on the first page? How long before I see results?

What I can and do do is tell you how to give yourself the best chance of being rated highly in the areas that you have the best chance in.

Every business is different.  Every market is different.
You can’t plug in a formula and say in 4 days Google will rank you number 3.  I wish you could.

What you can do is get the basics right and then concentrate on presenting your site in the best possible light.

Getting the basics right for Google to index your site.

All the fancy SEO strategies in the  world won’t help unless you have a site in good working order that is visible and readable for search engines

  • Check Server responses use a tool like this server response header
    Pages should return 200/OK responses.
  •  Have actual  readable “content”     Images look great and pretty webs ites look cool but a search bot can’t see or read an image.
  •    Use “normal” links – keep it simple a normal link is    <a href=”some_URL” title=”optional”> Something here </a>. Using event based functions   (no href value, instead using on.click or using select list elements with on.click functions etc.) can cause the bots to not follow.
  •  Submit the site to Google  use this URL Submittal tool   http://www.google.com/addurl/?continue=/addurl
  • Build authority and relevance.  by trying to get a few quality links from sites that deal with related topics
  •  Sign up for a Google Webmaster Tools account. and get your site verified.  This guarantees nothing, but it can help you to  discovering and locate problems if they exist.

 

Present your site in the best possible light for getting your site indexed by Google by doing…

  1. Keyword analysis – find what relevant  search terms are highly searched
  2. Competitor analysis – review how much and what quality opposition there is
  3. Optimise your site on page for SEO commensurate with the research you’ve done.
  4. Create quality, relevant and fresh content for your site
  5. Follow a long term strategy to organically build your site’s relevance and authority via backlinks and social media
  6. Concentrate on building value by providing quality outbound links and on site links.

If you concentrate on doing those things, and behaving ethically and responsibly, Google will notice you and they will rank you accordingly.

How long will it take For Google to Index ?

That depends on a number of variables.  Google’s own indexing guidelines cannot give a definitive answer.

The best answer is to ensure that your site complies with all of Google’s requirements and to be patient.

The frustrating thing initially, is that even if your site is indexed, it may take some time to rank competitively, particularly if the site is targeted towards a highly competitive niche.

If there are multiple sites all operating in the same niche, all with similar targeted keywords, Google may index your site quite early, but your ranking will almost certainly be very low, particularly if you have fairly standard content that does not make you stand out from the crowd.

Creating your own identity and brand that revolves around specific long tailed key words can help you to rank higher quicker.

Its worth restating -the keys to ranking well are

  • Define your market and your place in it and create related content.
  • Research of related keywords.
  • Research of competition already in the marketplace.
  • Developing good social media channels and engaging with your audience.
  • Posting outbound links to quality related content.
  • Establishing credibility by attracting inbound links from quality websites.

It all takes time and/or money.

In my opinion, legitimate white hat  SEO tactics, combined with a coherent social media strategy will give the best results for targeted website traffic in the long term, whereas purchasing advertising, be it via Adwords, media buying, banner traffic or something else, is a constant cost.

 

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Which autoresponder service should you use

The under the radar autoresponder service that works

autoresponder-examples

About 12 months ago, I effectively turned my back on affiliate marketing. It just wasn’t any fun anymore. ..and I’d found more rewarding ways to spend my time.

A huge part of my business had been email marketing using a tool called an autoresponder and at the height of my affiliate marketing business, I was running 4 autoresponders.  That’s right….four.

Part of it was necessity, part of it stupidity, part lack of focus.

I could have gotten away with two…but no I had four.

Just so that we’re all on the same page here – an autoresponder is a program that delivers follow up emails and broadcast messages to opt in subscribers.

The benefits of using an autoresponder are many when properly managed

    • An autoresponder can keep an audience engaged with useful tips and advice.
    • An autoresponder can save time and money.  A well written broadcast message to opt in subscribers always  arrives on time, and costs nothing to send
    • An autoresponder builds rapport – follow up emails can help build your brand and image in the subscriber’s eye.  They can get to know you and are more likely to trust your recommendations and advice.
    • An autoresponder allows a connection with customers and gives you the opportunity to follow up on sales
    • An autoresponder provides value to customers.  Regular emails that offer more than an invitation buy something create credibility and value in the subscribers mind

Any way back to my four email services…..

They weren’t tin pot fly by night spam services either – they had all the bells and whistles and a couple were costing me over $5o a month to run. And email marketing is profitable, providing you stay engaged and you enjoy what you’re doing.  The trouble for me was that I simply lost all will to stay involved.  I sold a couple of lists off and wound down everything else.

One day I just stopped paying for my autoresponder and the service went kaput.

My opt in subscriber lists disappeared into cyberspace and for all intents and purposes my affiliate marketing career was over.

But it wasn’t really.  Even though I’d shut and locked the door, I never could get to throw away the key. So I’ve been working diligently away building my business in the freelance writing/seo/email marketing/copywriting space and I love what I do.  But it is very labour intensive and there are opportunities within it to leverage my work with an autoresponder, so a couple of weeks back I thought that it was time to think about putting a newsletter together.

In the past I’ve worked with Get Response, AWeber, Contact Manager, GVO, Mail Chimp, ARP and a couple of others, so I know what I like and what works and what doesn’t.

Some of the autoresponder services I’ve listed above are in the elite category and I could easily have chosen any of them.

I decided to use Traffic Wave.

Yep that’s right the Traffic Wave autoresponder.

It does most things that the big boys do, has excellent deliver-ability rates and and a fixed cost regardless of the size of the list.  I know CEO  Brian Rooney pretty well and trust him to over deliver on service…but Traffic Wave has some bug bears.

The one that used to annoy me the most was their insistence on only allowing double opt-in leads.  When I was big into affiliate marketing, double opt in could be a pain because so many subscribers elected never to opt in, which made buying and converting traffic a real logistical nightmare.  The sales funnel had to be outstanding to turn a profit and it was a constant battle to get subscribers to that double opt in point.

I’ve grown to realize that the stress over double opt in is a total waste of energy.  People either want to opt in and get the information that I’m providing or they don’t.  If they can’t be bothered double optin in, then in all likelihood they really don’t care about what I’m offering. So Traffic Wave in my mind is as good as but no better than anything else out there that is running a legitimate autoresponder service.

So why did I opt to use them?

In the end it came down to loyalty.

Remember that concept?

The truth is that somebody I know, like and trust introduced me to Traffic Wave eons ago.

I felt bad about shutting down the account for his sake, never mind the subscriber list I’d built..so when push came to shove I decided to go with him.

Which is  a real valuable marketing lesson in itself.

It doesn’t matter how glittery, new or fancy a product is.  People still buy from people that they know trust and like.

It’s just a fact.

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how to send a newsletter by email

How to send a newsletter by email.

Email is still one of the key communication tools that businesses use to reach their customers. Consistent clear informative communication via email creates trust –  key component in building any business relationship.  Many business owners recognise the importance of email communication.  However, many have no idea on how to send a newsletter by email. Here’s a brief run down on how to create and send a newsletter by email.

Who can you send an email newsletter to?

Strictly speaking you are allowed to send an email newsletter to those people who agree for you to do so.  Many businesses already have some sort of database where the customers have agreed to receive email updates from them.  Provided you can demonstrate that they have agreed for you to send an email, you should be able to legally send them.

But there are a couple of traps.

Common Email Newsletter Traps

The first consideration is confidentiality.  I am still astounded to receive emails from business people that have simply listed everybody in the address portion of their email.  This  allows all recipients access to email addresses and names.  It shouldn’t happen.  At the very least is shows lack of consideration to all recipients and brands the sender as unprofessional and uncaring. At worst the sharing of confidential details (i.e an email address) could lead to some nasty legal action.

This problem is easily overcome by using an autoresponder.  An autoresponder is a piece of software that can be used to send personalised emails to multiple recipients at once. Once you have one of these you will wonder how you ran a business without one.

Of course if you use an autoresponder you have to overcome the opt-in rules that surround newsletters and this can be a little confusing if you already have a database full of emails that your clients have freely given you.  The problem arises because all reputable email marketing companies insist that all your subscribers “opt in” to receive your newsletter.

Many of the larger ones are reluctant to accept a list of your existing subscribers. Most of those that will consider accepting your list will make you jump through more hoops than a performing seal at sea world.

The one exception to this is Brian Rooney, the owner at Traffic Wave.  A quick skype conversation and a genuine explanation of my circumstances saw Brian arrange for me to transfer my subscriber base to Traffic Wave without any fuss at all.  I know he would do the same for you.

But What if you have no subscribers?

You start attracting them today.  If you are a business owner you can simply ask people to subscribe to your newsletter.  Or you can create a landing age and direct visitors to it and grow your subscriber base that way.  The list growing exercise deserves an article of its own, but suffice to say you have to start someday and today is as good a day as any.

So once you’ve overcome these issues, you can arrange to broadcast a newsletter to your subscribers.

How to broadcast your newsletter by email.

OK so once, you’ve set your auto responder up and imported or attracted new subscribers, you’re ready to send a newsletter by email.

Autoresponders have two essential functions – the ability to send a message series at predetermined intervals and the ability to broadcast a message at a set time to your audience.  To send a newsletter you will need to use the broadcast function.

It’s a pretty simple process.

  • Firstly draft your newsletter,|so you can simply copy and paste it into the autoresponder WYSIWYG  editor.
  • Open up your autoresonder and go to the campaign managerSend newsletter by email Traffic Wave campaign manager
  • Select the autoresponder campaign  you require
    Traffic Wave choose campaign to broeadcast newsletter
  • Choose create new lettercreate new letter to send to subscribers
  • Choose between using a template and starting with a blank letter – I prefer blank letters – personally I find that templates bounce much more than blankly formatted letters – that’s been my experience – yet others will use templates.
    use blank letter template to send broadcast email
  • You will then arrive at the letter editor and you have a range of choices here.  Most Autoresponder companies now use point and click functionality that allows you to style your letter as you see fit. It may take a couple of minutes experimentation to find out how everything works  But once you get it figured – simply paste your re written newsletter into the body of the email
    tw5
    content formatting to send newsletter by email
  • Insert all tokens or codes that you need to personalise the message.  These tokens will coincide with the information that you have captured and stored in your autoresponder database common tokens include Name, Firstname, Address, Date Subscribed (Timestamp), Company, City and Signatures.insert tokens to personalise email newsletter
  • Save your newsletterSve your newsletter to be broadcast
  • The letter will be stored (held in your stored letters and is ready for broadcast.stored letters ready for newsletter broadcast
  • To schedule your newsletter broadcast you need to go to manage subscribersmanage subscribers for newsletter broadcast
  • Once there you need to choose manage subscribers and then schedule broadcastbroadcast letter to subscribers

    You then choose the letter you want to send out.choose letter to sene newsletter by emailThen you simply schedule the time you want an email sent out click done and then scheduled broadcast and you’re donechoose time to send email newsletter broadcast

 Final notes re newsletters by email

Email is sold by many marketing gurus as the magic button that guarantees online success. Email doesn’t sell anything.  It is a tool to build relationships.  A regular email newsletter in any niche that builds rapport, gains trust and offers value will help to build business relationships.

Email newsletters are a tool to build business relationships.  Used wisely they can do just that.

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do I need website when I have facebook page

Do I need a website when I have a Facebook page?

There’s a lot to be said for the power of social media.  Facebook and YouTube in particular are two of the highest ranking traffic sites on the web today. A Facebook page will certainly brand your business and create interest in it, but is the traffic that you are generating quality traffic?  Or to put it another way are you getting genuinely interested visitors to your business with Facebook?

While there is a case for some particular business owners to make do with not having a website, the reliance upon social media solely is fraught with danger.  To discover what best works for your business, we need to look at what both channels do.

What does a Facebook page do?

Facebook is a social network.  People interact with friends and associates on all manner of topics.  Most of these topics are of mutual interest promoting discussion and a sense of belonging.
A Facebook page that is set up to promote your business can reach people who are already connected with your business in some way.  People who like your page receive your updates and may even share your business with others.  Your business visibility on Facebook is viral in nature.

A Facebook page is free and gives you potential access to a audience of millions.  The truth is that the likely impact of a page on its own will be minimal.  To really tap into the potential of Facebook, time and money need to be spent on effective advertising.

As with any pay per click advertising, the process is not as simple as Facebook would have you believe.  In all likelihood a pay per click advertising campaign may cost several thousand dollars before bearing fruit.

The other downside with Facebook is that Facebook page’s rarely rank in organic search results with Google or other search engines.  In short when people look for solutions to answers that your business could solve they will turn to a search engine.  They won’t find your business if it’s only listed on Facebook.

What will a website do for your business?

Having your own website to promote your business has many benefits.  The key is that you have total control of the look and feel of the site.  This makes the site recognisably yours and gives you total autonomy on what goes where on your site.

Your own website will present your business in a positive professional light.  A clean functioning website that informs and gives value to visitors is a great business asset. Importantly, it can and should gain traction in the search engine rankings.

I cannot overstate the importance of Search Engines.  Social media is fine – but it operates on an engagement and network basis.  Search engines operate on an enquiry basis.  This makes the traffic much more valuable.  When people use search engines they are looking for  answers.  When you provide quality content – your website will display in Search engine results and attract visitors looking to solve problems.

Use your website as your online business hub. This will enable you to deliver a clear consistent message and coordinate it through multiple social media channels and you will be on a winner.

If you own a bricks and mortar business, or provide a valuable online service like writing, Photoshopping, social media management or any other freelance activity you need a website.  there is no doubt about it.  That only leaves one question….

Do you need a website as an affiliate marketer or will a Facebook page be enough?

This is one area where there is really no right answer.  As all affiliate models are slightly different.  If you are operating as an affiliate in the Make Money On Line niche, it may well be that you could initially not have a website and still succeed .

However, if you are promoting products outside that niche and attempting to sell them through Clickbank, or another affiliate network, you will find that a website is an important element in your online marketing arsenal.

The Final Word

A website gives greater flexibility, more exposure and assists in positive branding, so you can build your online presence.

 

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What is a plr product

What is A PLR Product? Discover How You Can Profit

What Is A PLR Product, How Do You Use It? & Where Can You Access PLR?

PLR (Private Label Rights)is one of the real business opportunities that on line business owners can take advantage of. Amidst all the hype, snake oil and smoke and mirrors that masquerade as business opportunity, PLR sticks out like a sore thumb.  It is something rock solid that you can turn into regular income.  Regrettably, most people looking to make money online are never told about it.  Those who ask “what is a PLR product?” are often misled about the benefits.  That is a great pity.

So- what is a PLR product really?

PLR products are products that have been licensed for you to use as your own.  The products could be website templates, graphics, software, articles, reports, videos or in any other digital product format.  Not only can you present the product as your own, you can edit the product as you like.   Importantly, with PLR you are given the source code in editable form to the  document, allowing you to change how the product reads or is presented.

PLR is similar but not the same as Resale Rights and Master Resale Rights.  Both of these types of rights may be included with the PLR product that you buy.  Consequently it is important to understand exactly what you are buying.

Resale rights entitle you to re-sell the product after purchase.  Unless otherwise stated (PLR) you cannot alter the product in anyway or offer resale rights to others.  Usually products that come with resale rights come with a mini site template for you to sell the product with.

Master resale rights give you the right to not only sell the product but to offer resale rights with it.  Many marketers in the online marketing industry love Master Resale Rights products as it gives them an instant product that has an up-sell built in (the resale rights) This is great in the make money on line niche, but loses impact once you get out of it into other areas.

How do you Profit from PLR?

OK – here’s where it gets interesting.  There are many online marketers who recommend PLR as an easy product creating medium.  In fact I’ve bought products promising PLR secrets that just recommended buying PLR products and listing them on JV Zoo or Clickbank . I should have saved my money.  Quite frankly that strategy is lazy,unoriginal and noncompetitive.   So don’t do it.

What you can do is take the PLR and “retool” it to make it unique.  Here are a couple of ideas.

  • Combine several products into a package and price it accordingly.
  • Take the best elements of two products and combine them into a completely new product.
  • Take the content of a written product and create an audio or video product- reading the content and recording them.  Screencast-O-Matic  is an excellent tool to use in this regard.
  • Rewrite the content using your own voice.

When you do this you should invest a little money in branding your product as your own.  Header graphics and eBook covers can be put together for very little cost using sites like Fiverr or more upmarket services like Udemy.  There really us no excuse not to go the extra mile and brand your PLR content as  something unique.

Where Can You Access PLR?

There are a number of sites that offer PLR across the Internet.  From time to time you can pick up some excellent material from the Warrior Forum or JV Zoo.  But to get consistent quality content across a variety of niches, I can think of no better site than Resell Rights Weekly.

You can view what is on offer by watching this video

 

Resale Rights Weekly  has now become a massive library of PLR, Resale rights and Master resale rights products. It also offers plenty of practical instruction on  how to build, place and sell products.

If you really want to understand what is a PLR product and how to profit from it Resell Rights weekly is the place to go.

Join today.

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How to find a good niche market

How to find a good niche market

How my online niche market found me.

Behind the smoke and mirrors that most Internet marketing “gurus” like to hide behind are a few essential grains of truth. The essential grain of truth that stands above all others is simply to match your passion to a niche. Then work it for all its worth. If you are asking how to find a good niche market, the answer lies within you and what your passion is.

The best way to demonstrate what I mean is to recount my own experiences with online niche marketing and how my passion allowed my niche market to find me.

Internet Marketing Snakes & Ladders

I started to believe I could make money online many years ago. This was after a long writing hiatus when I started to write articles and short stories.  This led me to the small press network and inevitably online to places like Ralans.  I got some stories published and won an award for best SF story at Tom Howard’s short story contest and was doing OK thanks.

But the thought of making real money on line was a constant lure.

I read everything I could get my hands on about pay per click. Affiliate marketing, email marketing and websites.  My head was full of so much conflicting information, I didn’t know where to look, who to believe or what to do, but man it was exciting…..but terribly unproductive.

I went down some terrible byways and lost sight of what I was there in the first place for.

But one consistent piece of the puzzle stuck with me – targeted niche marketing could be very lucrative.  Back in those days the emphasis was on Google Adsense and possibly some affiliate products. Programs like MPAM and Site Build It encouraged the monetisation of sites based upon good keyword research.

There were (and still are) heaps of info products that will teach you how to find a good niche market.  While most of them have some good advice, very few of them offer a gilt edged way to follow through.

I know because I tried heaps of them.  Several years ago I stopped trying and decided to be myself.

The amazing thing about the Internet

Is that it is so bloody big.  There are communities and forums dedicated to every conceivable human pursuit- from scuba diving to chess, to conservation to exploration.  And yet online marketers seem to focus on the same old same old “money niches.” You know the ones I mean.  Make Money Online, Weight loss, Dating, Fitness, Health…the usual highly competitive done to death niches .  I guarantee that your chances of succeeding in those areas are next to zero.
There is two reasons for this.  As I said these niches are highly competitive and have been attacked from every angle, making it very hard to get any traction.  More importantly because these niches are highly lucrative they attract professional marketers.  People who love marketing.  Do you love marketing?  DO you know it inside out and back to front?  Are you prepared to invest thousands of hours learning and perfecting your craft just so you can get a shot at competing?

If you answered yes to all of those questions, by all means go right ahead and chase those affiliate dollars.  On the other hand…most of us don’t actually like marketing.  Sure we can throw up a few ads and write a few articles, maybe even do a video or two.  But when it comes down to the nitty gritty, we really can;t be bothered with all that testing, tracking, tweaking and analysis that marketing actually demands.

There’s no shame in that.  None at all.  In fact, I wish I’d spent my time not learning that stuff and concentrating on what I actually loved doing.  It took me the best part of ten years to figure that out, but I go there in the end.

There’s no secret on how to find a good niche market

The answer is really simple.  Instead of wasting months or even years learning how to target a niche, start the other way around.  Discover what you’re really passionate about and then work out a way to monetize it.

When I was literally at my wits end, I threw caution to the wind and decided that my only way  out was to enjoy myself.  The results have been phenomenal.  Most of my work now comes through from referrals.  I aren’t advertising, I do very little SEO work on my own site.

I just work at what I love doing – which is writing.

Of course I had to build my profile, which I did via some freelance sites like Udemy and Airtasker, but once my profile was built the work just keeps rolling in.  It isn’t all that sexy, I can’t show you some fancy screen shots and I certainly won;t be buying a Ferrari any time soon, but I am working full time from home.

The great irony about this is that I didn’t really know how to find a good niche market until it found me.

Here’s what I did

  1. Found my passion and decided that I would live or die by my results in that area.
  2. Worked out the best way to monetize the activity
  3. Built my profile at several freelance sites (your passion may not allow freelancing but there are plenty of forums were you can build a profile.)
  4. Priced initially to sell.
  5. Delivered on time every time
  6. Asked for referrals
  7. Increased prices as demand increased.

Obviously, you can’t follow my exact path, but the principle of finding what you like doing and then monetising it is absolutely crucial.

You can work out what you need as you go.  Hosting, email marketing, social media platforms and the like can all be used in line with your core business idea.

The whole point of working online is to attain a level of freedom that working for a boss doesn’t allow.  Getting stuck working tedious tasks is not what freedom looks like.  Find what you want to do and go for it.  There’s a market for it. Whatever it is.

 

 

 

 

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Has Paypal Killed TEs?

Paypal, Traffic Exchanges, List Mailers & Change

Paypal cuts the cord

Paypal has turned a huge chunk of the online advertising industry on its head.  It has  arbitrarily determining that many reputable business owners with sound business practices and business models no longer meet their somewhat confusing terms and conditions.

To be perfectly honest I’m not that surprised, nor am I particularly concerned, but I suspect that I’m one of the few people who are familiar with these advertising channels who feels this way.

When I first got into online marketing I began to use both Traffic Exchanges and Safelists as they were called back then and I found them to be very effective.

So much so that I was making regular $30 – $40 sales commissions advertising quality digital products across a range of Traffic Exchanges (Thank you Graham Hamer).  I wasn’t building a list. Nor was I creating my own splash pages.  I was just advertising the affiliate product in the advertising space.

It was very easy money.  I’d buy a bit of traffic, earn a bit of traffic and make a tidy profit.  Every week.

Things were much different back then.

The products I was selling were top notch.

The exchanges seemed more active AND most importantly, the viewing time was out at around thirty seconds for many sites.

Traffic Exchanges worked and I was a strong advocate for them.

I tweaked my advertising campaigns, grew a subscriber list and started to make very good money.  As an aside I was also earning nice pocket change with commissions on sales of upgrades and traffic through these sites.

 

The decline of Traffic Exchanges

Around 2010 I started to notice a drop off.  The market changed.  A lot of “penny clickers” entered the market place and subscriber rates and sales slowed.  I didn’t like the change and to be perfectly honest, I never have really adapted to it.

It became harder to run profitable advertising campaigns, unless you adapted and really went hard at selling other advertising programs to new visitors.  TE Profits was the leader here and was a great program, but it quickly spawned a series of competitors all working on a variation of the same theme.

Pretty soon the TE and Safelist market was awash with people either clicking for pennies or selling a TE marketing plan.  As a result the industry became more insular and attracted fewer new faces.  Viewed from the outside the TE/List Mailer/Safelist market started to resemble a cross between a massive pyramid scheme and a paid to click ponzi scheme.  It had in many ways lost its innocent premise of cheap advertising.

This slow slide into the dangerous waters of irrelevance was not premeditated and may well have been market driven as incentive based advertisers fought against the encroachment of social media channels that made advertising easier and more targeted.

But the effect was the same.

The Industry Was Stale

Traffic Exchanges and List Mailers became largely irrelevant unless you were already in the industry.  Anyone who had any profile at all seemed to think the best way to make money in the niche was to buy and run their own traffic exchange or list mailer.

Most were ill equipped to do so and the market became flooded with third rate exchanges.   The industry had started to cannabilise itself.

By 2012 I was pretty much over the industry, but I kept my hand in due to the friendships and connections I’d made with some great people.  People like Scot Douglas, Carl Bailey, Paul Kinder and Jon Olson had taught me massive amounts about marketing and selling and I would forever be in their debt  but ….the market wasn’t doing it for me anymore.

It was staler than month old bread.

I moved on and did other things.  I’m glad I did…but the ties remain.

What has happened in recent days was inevitable.

It is the end result of the madness that allowed sites like Traffic Monsoon (among others) to be advertised. The concept of traffic monsoon was not new, it was simply a variation of the ponzi schemes like 12 Daily pro that were popular about 10 years ago.  When 12DP got out of hand the Traffic Exchange Industry was quick to act and block sites like it and other “High Yield Investment Programs.”   The danger was averted.  This time nobody moved.  They allowed the program to obtain a level of legitimacy that it didn’t deserve.  When the house of cards came crashing down, there was always going to be fallout.

Paypal have acted unilaterally and decisively to protect their interests.  The Traffic Exchange Industry is reeling.  It isn’t pretty but it was inevitable.

Paypal has given Traffic Exchanges A Chance to Reform

Industry leader, Jon Olson has faced up to the Paypal  issues in the same forthright manner that he always has.  In many ways, Jon is the face of the industry and his passion mixed with creative intelligence makes him a formidable force.  He has acknowledged that Traffic Exchanges need to die in their current format at least.   Jon recognises the opportunity and the challenge.  I salute him for that and respectfully make the following suggestions to him and other industry leaders.

Suggested Improvements

  1. Broaden your horizons.  The Make Money On Line niche is full of crap, snake oil salesman and useless schemes.  Encourage other niches to advertise. Allow participants to select the niches that they want to view.  Personally, I could spend all day browsing sites that were guitar related and I would be engaged in viewing them.  Seeing the same junk mindless splash and squeeze pages is about as enjoyable as root canal surgery.  Some exchanges (Traffic G?)  already have this option but I doubt if they’ve ever really marketed it effectively outside the  industry.
  2. Reward the quality of view rather than the quantity.  Right now the industry is locked in a death spiral of rapid viewing of low information pages. Currently there is little value to the viewer and bloody little to the advertiser.  It should be possible to reward viewers for the length of time they view rather than the number of pages they view. Anti cheat mechanisms could be set to display at set intervals when a page is viewed for a certain length time i.e 30 seconds.  The Traffic Exchange would then reward the quality of content and encourage diversity within the industry.
  3. Make yourself relevant to SEO.  I know you’re black listed at Google.  Re invent yourselves, make yourself relevant. Rewarding quality of page views would be a good start.  Google penalize bounce rates.  Make bounce rates a thing of the past.  Give your advertisers meaningful data about their page views.  Hell -even work at teaching them how to use and understand Google Analytics.  Encourage quality reciprocal linking without incentivizing it.  Educate your advertisers about SEO and the importance of Social Media…which brings me to my next point.
  4. Get smart about Social Media.  I will never tweet some of the inanities that you people want me to tweet about your sites.  Sorry. I’m not a parrot.  Social Media is great when used properly , tweeting I found the yellow sub at XYZ TE does nothing for me outside the echo chamber that TES are …and very little in it.  Encourage quality engagement, don’t be lazy about it and don’t insult me by asking me to tweet an advertisement for you.
  5. Become central advertising hubs.  You used to be.  Then you gave up.  Do you remember when you used to have article directories and forums.  You’ve either abolished them entirely like Tim Tech did at ThumbVu or down play their significance.  I know you have the programmers to build social walls like Facebook with a bit of  thought.  Make it happen.
  6. Be bold – advertise yours services to the wider public. Grow yourselves organically.  Use Stumbleupon as your guide.
  7. Classify your traffic and price it accordingly.  In the Solo Advertising industry Tier 1 traffic is regarded as US, British, Australia, Canadian and New Zealand traffic.  Tier 2 Western Europe Tier 3 developing nations.  I want Tier 1 traffic and I’ll pay for it.  I’m sure there are many like me.
  8. Get rid of surfing for cash in any form .  It’s like a red rag to a bull to me as an advertiser as well as Paypal.

Conclusion

I’m sure the TE industry will evolve.  It has to.  I hope that I’m still using your services for years to come with or without Paypal.

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Hello America my old friend

It’s time we talked about the Disunited States of America

G’day America – it’s me one of your bastard children from the colonies.

Despite not being legitimate, I grew up loving you – all those movies with John Wayne, Audie Murphy and  Gary Cooper teaching me about the history you wanted me to know about – you know – Davy Crockett, Daniel Boone, Jim Bowie, the Texas Ranges, truth justice and the American way. I devoured it all, so much so that I knew about the history you wanted me to know than I did of my own country, never mind, I got that sorted out eventually and for the last twenty years or so our two countries have been in lock- step, so  keeping up with both histories has been pretty easy for me.The last independent President of America

Anyway, I think it’s time we had a little chat, because somebody has to talk about the elephant in the room and I hate to say it, but the elephant is you.

There’s no easy way to say this.

You’re dying.

The Slow Death of Empire

It is the inevitable slow death of empire caused by a cocktail of self delusion, hubris and war for the sake of war.

For a while there I thought you were just going through a bad patch.  We all do occasionally, Australia isn’t much better, but at least it’s found one or two good men who might be able to get us back on our feet(Google Nick Xenophon when you get the chance), and it has to be said, that I thought when you put Obama in the big chair that just maybe he could put you on the path to recovery, but no, I’m afraid it isn’t so.

I think you’re situation is terminal and it has nothing or very little to do with your elected representatives.

Your problem lies in the life sucking cancerous parasites that are bleeding you dry.

You can’t see it .  You’re too close and scared of the boogie man that Fox News tells you is stalking the corridors.  At the moment it’s a combination of Muslim terrorists, Obama stealing your guns and a heap of commie pinko do- gooders who would like to live in peace and harmony with the  rest of the world.  It’s ridiculous – and all the while you have this silly internal war going on about America’s christian values being eroded.

America I know Christian values and you have no Christian values.  Can I get an Amen?

America through the eyes of the world

If you could see yourself through the eyes of the rest of the world you would be ashamed at just how silly you look.

So let’s forget about religion for a minute and  talk about those cancers that are killing you for a minute shall we?

 

Nothing to fear but fear itself

The big one is fear.  One of your great presidents, Franklin D Roosevelt, once said that you have nothing to fear but fear itself.  Well, wouldn’t he be disappointed in you as you jump at shadows and talk of banning races and religions?  You’re better than that, but somewhere between 11/22/ 1963 and 9/11/2001 you stopped believing that you were.  It kind of makes me embarrassed to think that my nation is still your ally.  You can fix this if you start to behave as a nation rather than a bully with a lot of destructive toys.  Bombing the crap out of civilians in far off countries is like pouring petrol on naked flame.  It’s only going to end in tears and you’re going to get more scared unless you break the cycle.

And that’s going to be hard because to break the cycle of fear you are going to have to cut out the really tumorous cancers that are feeding your fear. The media and those silent arms of government that keep on keeping on regardless of which president is in power, or which party controls congress.

The CIA

Your media is in the hands of way too few and they are not giving you a balanced clear picture of the world.  In fact, the CIA is on record as saying that they in effect control what the media tells you.

You need to fix this and you need to do it now.

Which brings us to the CIA.

Look – they’re a problem.  They overthrow governments, cause unrest, create wars, lie to you and create mayhem.  Their only goal is to increase their own power and nothing else.  If you don’t believe me spend a little time researching

 

I think you’ll agree that they’re not behaving well.  No wonder Kennedy wanted to break them into a thousand pieces. Let’s not go there – you’ll call me a conspiracy theorist and no further arguments will be heard.

You need to bring the CIA  to heel.

Maybe a truth commission is what you need.

Maybe a revolution.

I don’t know.

What I do know is this : That unless you reject the crazy ideology and values that value corporate bankers and arms dealers more than first responders to 911 or your own children for God’s sake, you are doomed.

I hope you can turn it around America because the American dream was a noble one  and to die without at least trying to live up to it would be a tragedy.

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How long does it take for Google to index?

How long does it take for Google to crawl my site?

googlebot

If there is one question I can’t give a definitive answer to on SEO related matters it’s the how long question. How long….

  • will it take for Google to index my site?
  • before I’m on the first page?
  • before I see results?

What I can and do do is tell you how to give yourself the best chance of being rated highly in the areas that you have the best chance in.

Every business is different.  Every market is different.
You can’t plug in a formula and say in 4 days Google will rank you number 3.  I wish you could.

What you can do is get the basics right and then concentrate on presenting your site in the best possible light.

Getting the basics right for Google to index your site.

All the fancy SEO strategies in the  world won’t help unless you have a site in good working order that is visible and readable for search engines

  • Check Server responses use a tool like this server response header
    Pages should return 200/OK responses.
  •  Have actual  readable “content”     Images look great and pretty webs ites look cool but a search bot can’t see or read an image.
  •    Use “normal” links – keep it simple a normal link is    <a href=”some_URL” title=”optional”> Something here </a>. Using event based functions   (no href value, instead using on.click or using select list elements with on.click functions etc.) can cause the bots to not follow.
  •  Submit the site to Google  use this URL Submittal tool   http://www.google.com/addurl/?continue=/addurl
  • Build authority and relevance.  by trying to get a few quality links from sites that deal with related topics
  •  Sign up for a Google Webmaster Tools account. and get your site verified.  This guarantees nothing, but it can help you to  discovering and locate problems if they exist.

 

Present your site in the best possible light for getting your site indexed by Google by doing…

  1. Keyword analysis – find what relevant  search terms are highly searched
  2. Competitor analysis – review how much and what quality opposition there is
  3. Optimise your site on page for SEO commensurate with the research you’ve done.
  4. Create quality, relevant and fresh content for your site
  5. Follow a long term strategy to organically build your site’s relevance and authority via backlinks and social media
  6. Concentrate on building value by providing quality outbound links and on site links.

If you concentrate on doing those things, and behaving ethically and responsibly, Google will notice you and they will rank you accordingly.

How long will it take For Google to Index ?

That depends on a number of variables.  Google’s own indexing guidelines cannot give a definitive answer.

The best answer is to ensure that your site complies with all of Google’s requirements and to be patient.

The frustrating thing initially, is that even if your site is indexed, it may take some time to rank competitively, particularly if the site is targeted towards a highly competitive niche.

If there are multiple sites all operating in the same niche, all with similar targeted keywords, Google may index your site quite early, but your ranking will almost certainly be very low, particularly if you have fairly standard content that does not make you stand out from the crowd.

Creating your own identity and brand that revolves around specific long tailed key words can help you to rank higher quicker.

The Keys To Ranking Well

Its worth restating -the keys to ranking well are

  • Define your market and your place in it and create related content.
  • Research of related keywords.
  • Research of competition already in the marketplace.
  • Developing good social media channels and engaging with your audience.
  • Posting outbound links to quality related content.
  • Establishing credibility by attracting inbound links from quality websites.

It all takes time and/or money.

In my opinion, legitimate white hat  SEO tactics, combined with a coherent social media strategy will give the best results for targeted website traffic in the long term, whereas purchasing advertising, be it via Adwords, media buying, banner traffic or something else, is a constant cost.

 

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Does it matter which autoresponder service you use

The under the radar autoresponder service that works

autoresponder-examples

About 12 months ago, I effectively turned my back on affiliate marketing. It just wasn’t any fun anymore. ..and I’d found more rewarding ways to spend my time.

A huge part of my business had been email marketing using a tool called an autoresponder and at the height of my affiliate marketing business, I was running 4 autoresponders.  That’s right….four.

Part of it was necessity, part of it stupidity, part lack of focus.

I could have gotten away with two…but no I had four.

Just so that we’re all on the same page here – an autoresponder is a program that delivers follow up emails and broadcast messages to opt in subscribers.

Autoresponder Benefits

The benefits of using an autoresponder are many when properly managed

    • An autoresponder can keep an audience engaged with useful tips and advice.
    • An autoresponder can save time and money.  A well written broadcast message to opt in subscribers always  arrives on time, and costs nothing to send
    • An autoresponder builds rapport – follow up emails can help build your brand and image in the subscriber’s eye.  They can get to know you and are more likely to trust your recommendations and advice.
    • An autoresponder allows a connection with customers and gives you the opportunity to follow up on sales
    • An autoresponder provides value to customers.  Regular emails that offer more than an invitation buy something create credibility and value in the subscribers mind

Any way back to my four email services…..

Most Autoresponders are the same

They weren’t tin pot fly by night spam services either – they had all the bells and whistles and a couple were costing me over $5o a month to run. And email marketing is profitable, providing you stay engaged and you enjoy what you’re doing.  The trouble for me was that I simply lost all will to stay involved.  I sold a couple of lists off and wound down everything else.

One day I just stopped paying for my autoresponder and the service went kaput.

My opt in subscriber lists disappeared into cyberspace and for all intents and purposes my affiliate marketing career was over.

But it wasn’t really.  Even though I’d shut and locked the door, I never could get to throw away the key. So I’ve been working diligently away building my business in the freelance writing/seo/email marketing/copywriting space and I love what I do.  But it is very labour intensive and there are opportunities within it to leverage my work with an autoresponder, so a couple of weeks back I thought that it was time to think about putting a newsletter together.

In the past I’ve worked with Get Response, AWeber, Contact Manager, GVO, Mail Chimp, ARP and a couple of others, so I know what I like and what works and what doesn’t.

Some of the autoresponder services I’ve listed above are in the elite category and I could easily have chosen any of them.

Why I chose Traffic Wave

I decided to use Traffic Wave.

Yep that’s right the Traffic Wave autoresponder.

It does most things that the big boys do, has excellent deliver-ability rates and and a fixed cost regardless of the size of the list.  I know CEO  Brian Rooney pretty well and trust him to over deliver on service…but Traffic Wave has some bug bears.

The one that used to annoy me the most was their insistence on only allowing double opt-in leads.  When I was big into affiliate marketing, double opt in could be a pain because so many subscribers elected never to opt in, which made buying and converting traffic a real logistical nightmare.  The sales funnel had to be outstanding to turn a profit and it was a constant battle to get subscribers to that double opt in point.

I’ve grown to realize that the stress over double opt in is a total waste of energy.  People either want to opt in and get the information that I’m providing or they don’t.  If they can’t be bothered double optin in, then in all likelihood they really don’t care about what I’m offering. So Traffic Wave in my mind is as good as but no better than anything else out there that is running a legitimate autoresponder service.

A marketing lesson.

So why did I opt to use them?

In the end it came down to loyalty.

Remember that concept?

The truth is that somebody I know, like and trust introduced me to Traffic Wave eons ago.

I felt bad about shutting down the account for his sake, never mind the subscriber list I’d built..so when push came to shove I decided to go with him.

Which is  a real valuable marketing lesson in itself.

It doesn’t matter how glittery, new or fancy a product is.  People still buy from people that they know trust and like.

It’s just a fact.

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Sports journalism is an oxymoron

Sports Journalism is a disgrace

I love sport. It is a crying shame that it is reported on and commentated on by a group of people who have the analytical capacity of twelve year olds.

There are exceptions to the rule.

Examples of Good Sports Journalism

I used to love Peter Roebuck‘s commentaries on a day’s play in the cricket.  Roebuck was a very good journalist who went beyond painting  a picture of the battle between bat and ball.  He appreciated the guile of Shane Warne, the lethal threat of  Ambrose and  Marshall, the brutal power of Viv Richards and the sublime grace of Tendulkar, Gower and Mark Waugh.  Roebuck had a deep love for and understanding of the game and its players.  This allowed him to combine his technical appreciation for the finer points with the very real humanity of the players.  It made for some wonderful copy.  Some of Roebuck’s finest work was done in relation to the political machinations done behind the scenes.  Particularly in India and Zimbabwe and it’s fair to say that his articles made him a few enemies over the years.

Roebuck loved the game but he never became a sycophant that could be easily manipulated.  I often wonder about his premature death…but that’s another story.

The truth is that sports journalism has very few quality journalists.

The late Richie Benaud, Johnathon Agnew, Gerard Whateley and Alf Brown are four that I can confidently say deserve the title.  After that there isn’t much (Possibly Tim Lane and his daughter, Samantha).

The Essendon saga

In Australia we have witnessed the ongoing ASADA investigation into the Essendon Football Club’s use of performance enhancing substances. To this day we do not know if they were illegal or otherwise.

AFL football in this State particularly is a very emotive subject.  Lots of people define themselves by the football team that they follow.  “Journalists” are no exception.  The reporting of the situation quickly dissolved into cheerleading for either Asada or Essendon.   Mark Robinson – the Herald Sun’s “man of the people” (I mustn’t be a person) is a case in point.  He was appalling in his near crazed  sycophantic defense of Essendon and their golden boy coach James Hird.   While, at the other end of the spectrum Caroline Wilson at the Age couldn’t restrain herself from crucifying Hird and Essendon on a cocktail of rumour, innuendo, gossip and facts that didn’t actually prove anything.

It was a feeding frenzy.  I guess it sold a lot of papers, but there wasn’t one objective analysis of what remains a complex sordid affair that cuts to the very soul of a sport loved by many.

A ray of hope

I loved Sam Lane’s little piece in The Age today saying why WADA’s appeal is a good thing for clean sport.   It’s the first piece of objective analysis that I’ve  read on the entire subject.

A little beacon of hope in an otherwise murky field of shoddy, lazy reporting which at its worst is brazen barracking.

Australian Rules Football journalism is plumbing depths only reached previously by Channel Nine’s hopelessly biased cricket commentary.  Nine’s  blokey nudge nudge wink wink double entendre might amuse Year nine schoolboys. However, it does not inform or amuse me.
It’s time that more sport’s people  called sports journalists out for being what they by and large are.  That is  lazy sycophantic hacks that are far too easily manipulated by interests (sporting bodies or clubs) that want their own spin put on situations.

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Written by Comments Off on Sports journalism is an oxymoron Posted in Sport

Mars anomalies

craftMars anomalies  – what does it mean? There are a heap of YouTube video channels, social media groups and forums and UFO conspiracy theorist sites out there all making hay out of the term and thousands of people are poring over images beamed down from  the Curiosity Rover and earlier missions in search of :anomalies” – things that don’t quite fit the official version of what has been found on Mars.

Sometimes these findings make mainstream media – the walking man of Mars and the “Mars rat” are two examples that caused quite a stir.

clearsquareMostly though, the anomalies are too inconclusive or too mundane to capture the community at large’s attention.  As Will Farrell at What’s Up In the Sky says “You see what you see – I see what I see.” A lot of what is seen can be tricks of light and shadow and to some extent is hampered by what has to be said is pretty ordinary picture quality.

That said, there are a lot of things up there that get you wondering.  Two years ago, I got right into this and was fascinated by an area called Rocks Nest which may have suffered from some massive calamity in the past.  It could be just a barren wasteland full of odd shaped rocks or it could be the ruins of something else.  Who knows?

Certainly the people at NASA aren’t going to indulge in speculations and they seem to have an interest in carefully managing the dialogue around Mars.  That could be simply because there’s nothing much to see there really other than a bunch of rocks, or it could be that they have serious reservations about acknowledging that Mars once supported intelligent life.  When you open that can of worms, it challenges many of our social  and cultural beliefs.

Many of us still stick to the belief that we (despite all our own self produced evidence to the contrary) are the highest form of intelligent life in the Universe.  To produce conclusive evidence that intelligent life once existed on our galactic doorstep would shake the foundations of our entire system.

That doesn’t mean that there is a conspiracy to shield people from the truth, but it does mean that there is a probable reason to do so if in fact Mars had once supported life.

When you start searching for this stuff you find all sorts of rubbish and wild conspiracy theories.  There are people and YouTube channels that will state that they have conclusive evidence of humanoid characters on Mars, there is one guy who will go frame by frame through images showing you how the real image has been Photoshopped out, there are other channels that will take you into realms of cheap science fiction.  But there are some really interesting and sincere people doing meticulous work.

One guy who’s work I’ve been following is the aforementioned Will Farrar at What’s Up In the Sky.  Will tries his darnedest to present objective analysis of some of the images that are freely available from NASA’s website and by  and large he does a good job.

tstoneHe has pretty much convinced me that Mars was inhabited at one time and was hit by a meteorite sometime in the distant past.  His website and YouTube channel are well worth visiting.

The video below analysing the image supplied by Nasa  was done with limited resources and its a little rambling but hopefully it will encourage you to do some investigation yourself.

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